SAGA Mercedes acquires Mercedes-Benz Prague dealerships

Acquisition of Mercedes-Benz Prague dealerships by SAGA Mercedes-Benz

Mercedes-Benz has reached an agreement with SAGA Mercedes-Benz for the sale of the Chodov and Stodůlky dealerships in Prague.

In 2022, Mercedes-Benz PRAGUE delivered 2,477 new vehicles and achieved a turnover of 4.6 billion Czech crowns.

SAGA Mercedes-Benz belongs to the RCM group, which has extensive experience in the distribution and service of authorized Mercedes-Benz vehicles in France, Belgium, Switzerland, and England.

Automotive Industry Context

The automotive industry is undergoing a period of transformation. Mercedes-Benz is strengthening its expertise as a luxury vehicle manufacturer, focusing on creating coveted cars and aiming for leadership in the fields of electrification and automotive software. To achieve this, the brand is constantly evaluating the current and future structure of its sales activities in the Czech Republic, deploying an authorized sales and service network while meeting market demands and upcoming challenges.

Details of the Agreement

As part of this agreement, Mercedes-Benz has paid particular attention to long-term economic success, the continuation of activities under the Mercedes-Benz brand, the improvement of the customer experience, and social responsibility, including job preservation.

History and Activities of Mercedes-Benz Prague

Mercedes-Benz PRAGUE started as an integrated branch of the Mercedes-Benz automobile manufacturer's distribution network. The two Prague sites sell and service passenger and commercial vehicles, including an exclusive AMG Performance Center showroom located in Chodov.

With its 277 employees, SAGA Mercedes-Benz will continue to sell and service the entire Mercedes-Benz range. In 2022, Mercedes-Benz PRAGUE delivered 2,477 new vehicles, 390 used vehicles, and achieved a turnover of 4.6 billion Czech crowns. Mercedes-Benz remains the best-selling luxury car manufacturer in the Czech Republic.